"But it wouldn't be nothing, nothing without a woman or a girl."
James Brown isn't exactly who pops to the forefront of everyone's minds when talking about sexism in the workplace, but I could have played that song on loop a couple of weeks ago after a visit from a particularly rude person to our place of business.
As I'm sure we all know, the cryogenics industry is definitely dominated by men. But, as a young, college educated woman in the 21st century, I did not think much about sexism in the workplace. I had thought that it was something that employee handbooks and company policies had to cover, but was pretty much a de-facto non-issue. Perhaps I was being naive, or perhaps it has something to do with my blood relation to my boss, but I just didn't think discrimination based on gender would be a problem for me. Boy, was I wrong.
Showing posts with label west cryogenics. Show all posts
Showing posts with label west cryogenics. Show all posts
2.08.2011
Online "Synergy"; Facebook, Email, Websites and Marketing
Part 1
Typically, I would advise most people to steer clear of ambiguous and pretentious words like "synergy", but for the purpose of this post, I feel that this word (borrowed from 1998 ad execs.) is pretty darn appropriate. The Internet and it's subsequent marketing contrivances have changed the way the world now does business. With careful planning, the synergy of the many optional and all-too popular social media and internet technologies can turn a remote business into a celebrated industry leader. The question is, with all the options available to today's small business owner, which new marketing avenue is the best investment of time/money?
Typically, I would advise most people to steer clear of ambiguous and pretentious words like "synergy", but for the purpose of this post, I feel that this word (borrowed from 1998 ad execs.) is pretty darn appropriate. The Internet and it's subsequent marketing contrivances have changed the way the world now does business. With careful planning, the synergy of the many optional and all-too popular social media and internet technologies can turn a remote business into a celebrated industry leader. The question is, with all the options available to today's small business owner, which new marketing avenue is the best investment of time/money?
2.03.2011
New West Cryogenics Blog
Cold Test is here! Normally, cold test would be a part of our liquid cylinder repair procedures, but today, it is the outlet for a young professional who has just entered the world of cryogenics. Ok, to be fair, I (Morgan) have been near cryogenics most of my life, but up until about six months ago, I was not all too familiar with what exactly it was that my family business did. Now I am slowly learning to navigate through the complicated world of cryogenics and vacuum repairs. Wanna watch? Then keep coming back and see how I fare.
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