Typically, I would advise most people to steer clear of ambiguous and pretentious words like "synergy", but for the purpose of this post, I feel that this word (borrowed from 1998 ad execs.) is pretty darn appropriate. The Internet and it's subsequent marketing contrivances have changed the way the world now does business. With careful planning, the synergy of the many optional and all-too popular social media and internet technologies can turn a remote business into a celebrated industry leader. The question is, with all the options available to today's small business owner, which new marketing avenue is the best investment of time/money?
